WHY CONTENT IS THE KING?
We all know the very popular phrase “CONTENT IS KING, MARKETING IS QUEEN”.But have you ever thought in detail about how and why? Well, Content is actually the King and Marketing is really the Queen who is required to build a profitable and powerful Empire or “Brand” to get people to connect with it. Quality, consistent content helps a business to reach heights of success without a doubt. Let us see how.
WHAT DO WE EXACTLY MEAN BY CONTENT?
In simple words, talking about marketing, especially the digital one, when you open a website whatever you see or read is content. It can be an article, can be a blog, can be a newsletter, can be a free consultation or Call-To-Action button, can be attractive words on a social media page. Also, the emails that you receive from a company offering you their products or services consist of content.
LET US SEE WHY CONTENT IS CALLED THE KING
ANSWERS ALL YOUR QUESTIONS
When you open a company’s web page for the first time to know what it is all about it is the content that gives you a trailer of what the whole film is about after which you decide to buy the ticket or in other words give a click to that button in front of you to get a glimpse of the whole business and how it will be useful to you.
IMPROVED TRACTION ON SOCIAL MEDIA
If you are wondering that despite having so and so followers on social media why things are not working, then probably it is the time to bring quality content into the picture which would cause traction or pull your audiences towards your business definitely.
YOUR AUDIENCE WILL HAVE FAITH ON YOU
When you are providing quality content to your customers you are building a relationship with them organically. Since you are providing content to your customers without wanting anything in return customers are more than willing to build faith on you and your company.
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MORE CONVERSIONS BRINGING MORE SALES
Original content makes your audiences associate the uniqueness of your brand with themselves and get the idea that what you are going to deliver to them is different from other businesses or brands. Therefore they become more curious to discover about your brand. There should be definitely a Call-To-Action button or link to quickly convert leads to consumers.
YOUR BUSINESS WILL BE MORE VISIBLE TO AUDIENCES
All thanks to SEO (Search Engine Optimization), if your business produces quality content consistently it will definitely help your SEO efforts. With a developed content strategy, such as the pillar/cluster model, your content should help you rank higher in search engines.
Therefore, it can be rightly said that Content is the King as it is the king who gives us the idea of how an empire would be. Similarly content is the first impression or trailer as mentioned earlier which gives us an idea or impression of what is the business about or how it can help. Therefore, if marketing is Queen, Content is definitely the King and both when executed well can run the empire called business in a smooth way and work wonders.