Hire a Healthcare Website Design Company for Your Practice or Hospital
When designing a website for a healthcare provider, the web design firm must create a site that provides the information consumers need. They have a health issue that requires attention or want preventative care but do not want to spend a significant amount of time finding a practitioner that meets their needs. An effective site brings together mobile responsiveness, Americans with Disabilities Act compliance, and marketing performance.
Why a Healthcare Website Fails
Healthcare websites fail for a variety of reasons. They may not be optimized for search engines, and consumers never find the sites. The consumer might find the site only to discover navigating it to locate the information they need is impossible. Pages that take a long time to load have them looking elsewhere, and no call-to-action leaves them wondering what they should do next.
Sadly, many healthcare providers don’t know what is needed in an effective website. They visit the site and assume everything is fine if the website looks good. However, the problems mentioned above or a lack of contact information could mean they are missing out on patients. An experienced healthcare website design company fixes these problems and more to help clients gain more leads.
What Does a Successful Healthcare Website Include?
First, a healthcare website must remain HIPAA compliant to protect patient data. If it fails to do so, the entire site becomes ineffective. Next, patients want to know who they will be working with, so every healthcare website needs photos of staff members, the facility, and other images that distinguish the practice from its competitors. Never use stock photos on a healthcare website, as images of staff members increase conversion rates by as much as 95 percent.
Optimize the site for search engines and visitors. Healthcare practices often focus on one or the other and miss out on traffic as a result. Ensure pages load quickly and content is relevant and informative.
Furthermore, social proof may improve a site’s ranking by up to 15 percent because it demonstrates the brand is credible and reputable. Pay attention to the small details. A phone number that is missing or a typo sends the wrong message to site visitors. Review the site multiple times before going live to catch these mistakes and correct them.
Why Hire an Agency
Healthcare practices find there are numerous benefits associated with hiring an agency to design and maintain the site. Medical professionals find this option to be very convenient, as they can leave this task to the professionals. They won’t need to spend time learning the intricacies of website design. Furthermore, the website design team ensures the site adheres to HIPAA standards and creates a beautiful site that leaves visitors with a positive impression of the practice.
Every company today, regardless of industry, needs a website. When a healthcare practice hires a web design firm to assist with this task, they find they get an effective site that highlights their business in a positive way. Learn more today about how the right team can create a website that generates new leads, promotes patient loyalty, and reflects well on the organization as a whole.
