5 Benefits of SEO and Backlinks

The quality of backlinks is a major part of Google’s algorithm and it will remain that way, as they can affect whether a website is ranked on the first page of the search results. Link building is primarily done for search engine optimization purposes, but it is also beneficial for several other reasons.

In order to penalize low-quality websites that use spammy link-building techniques to manipulate search results, Google regularly releases updates and data refreshes. When building links, one great rule of thumb is to ask yourself, “What would Google say if they were doing a manual review and they saw this link?””””

Would it be seen as a non-spammy and something that adds value to the content?

Would they say it wasn’t overly optimized anchor text?

This simplifies the process of avoiding penalty trouble, as well as ensuring that your links will still be useful to you in the event that Google decides one day not to reward high-quality links. Link building has benefits beyond SEO, but not many people think about them. Here are five additional benefits that high-quality links can bring.

1. Build Your Brand Authority

Your SEO backlink submitter efforts will benefit from getting links from popular websites, but they will also help you build your brand’s authority. Google looks at links like this as a good indication that your website provides useful information, and consumers see it as a good indication that your brand is one they should take notice of.

While high-quality links on popular websites will greatly improve your search engine optimization, they will also help to attract consumers to your brand by association. This is also a great way to establish your company as an industry expert, and can even result in other websites linking to your content, giving you natural backlinks that Google loves.

2. Automate referral traffic generation

Search engines such as Google, Yahoo, and Bing aren’t the only source of website traffic. Referral traffic is also a large part of all traffic, which means people are clicking on links within the content and being taken to it.

A high-quality link on a site with a lot of traffic will not only help your SEO but will also drive targeted traffic to your website around the clock. Your website can receive years of traffic from just one link on a popular website. It is highly targeted traffic, which is the beauty of referral traffic. It is estimated that paid search costs billions of dollars per year. Every referral click is driving high-quality traffic to businesses that have extremely high CPCs, without any cost per click associated with it. Utilize these tips to evaluate your current SEO company if it handles your link building.

3. Links to long-term directories and resources

There will always be access to information on the internet, which is a huge source of data for the future. You can drive traffic to your website for years to come if you obtain high-quality links from reputable directories and other resource sites.

For example, suppose that your company sells “blue widgets” and you obtain a link to a directory of all blue widget manufacturers. This kind of link can continue to attract visitors several years from now.