How Does the Process of Commercial Printing Actually Work in Practice?

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Digital marketing might be an on-trend way to reach your target audience, but print marketing is far from dead. In fact, one recent study found that 46% of Americans trust the print materials they read, while only 19% trust social media ads.

If you own a business, it pays to partner with local commercial printing companies in your area. When you have this resource by your side, you can rest assured that your campaigns will be sleek, eye-catching, and engaging.

Today, we’re taking a look into this sector and sharing everything you need to know.

The Business of Promotional Printing

There are many different types of advertising that can benefit from commercial printing. Fortune 500 executives may need whitepapers and catalogs to promote their latest product release. At the same time, small business owners may need outdoor advertising to promote their shop at a local market.

As such, these businesses tend to offer a range of different services that cater to a variety of needs and price points. A few of the most common types of print materials they can create include:

Magazines
Books
Posters
Newsletters
Catalogs

With this approach, the text and images that you send the company are transferred to paper via a traditional printer. This is what sets commercial printing apart from similar services, such as web publishing.

Types of Commercial Printing

Commercial printing is one of the most innovative advertising sectors, and you aren’t limited to one design or format. Let’s review a few of the different types.

Offset Lithography

Offset lithography is ideal for high-volume jobs, or jobs that require printing on rough/uneven surfaces. Designers will create metal plates with your images on them, and then transfer those plates to rollers or blankets that add the image to your media of choice.

This approach works especially well if you need to print on thicker materials, such as cloth or canvas.

Digital Printing

Since the dawn of the Digital Age, everything has gone automated and the advertising industry is no exception. This process allows you to print digital images directly onto a variety of surfaces. If you’ve ever printed a hard copy of a PDF file, you’ve seen it at work.

LED UV

LED UV printing doesn’t require the use of any drying heat. Instead, it uses a special curing method to create a finished product.

The run-time for an LED UV printer is also lower than many others on this list. For these reasons, this process is preferred by businesses that seek to become more eco-conscious and lower their carbon footprint.

Large Format Printing

Want to catch the eye of everyone who passes by your store? Large format printing is the way to go.

This is the process of creating oversized banners, posters, or signs. For best results, find a company that can waterproof your products so they’ll last through years of outdoor use.

Commercial Printing Gets Noticed

You don’t have to rely on the internet to generate a buzz around your business. While it’s smart to optimize your online presence, commercial printing is another way to get noticed.

Whether you invest in a small batch of flyers or enough banners to cover the building, you can get your message across loud and clear. The key is to find services that match your need and price point and invest accordingly.

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