A WEBSITE IS ESSENTIAL FOR SMALL BUSINESSES
A website is beneficial to both small and large businesses, startups and corporations alike. However, it is shocking to learn that 46% of small businesses do not have a website, 12% do not plan to get a website in the near future, and 10% are unsure. When the Internet influences the way we live and work, and modern people spend about eight hours a day on the Internet, any successful business should Webseite erstellen.
Small businesses benefit from having a website
1. Low budget web development
The profit of a small business usually grows over time, so the budget of the owner is usually small. The company needs to establish a strong web presence now, at the beginning of the company’s development, to be able to earn a decent profit in the future. There is a cause-and-effect relationship. Therefore, if you just started your small business, the sooner you create a website, the sooner you’ll start making money.
Even though low-budget web development may seem expensive, you can get a simple, yet effective website or app that converts visitors into customers, regardless of your upfront cost. Creating a minimum viable product for startups and small businesses to quickly appear on the market, and then investing in its improvement, is quite affordable.
2. Website accessibility 24/7 allows for a wider audience reach
A website that is accessible 24 hours a day, 7 days a week, without taking a break for holidays and weekends is an enormous advantage for any small business. Even if your physical store is closed at night, your online store can keep selling and bringing in revenue by catering to your customers at any time convenient to them.
3. Brand recognition and visibility
If you are just starting a startup or small business, it is especially important to make as many people aware of your venture as possible. Let people know what your company does, what it is called, and how helpful it can be for them – or for their friends/family/colleagues/neighbors, as sharing information and brand advocacy also works well.
4. Websites are an easy way to promote your small business online
Both evergreen content and buzz topics help drive traffic to a website. Successful content marketing allows you to attract and convert potential customers. As reported by InsideView, companies that blog regularly generate 67% more leads per month, and have 67% more sales opportunities than those who don’t blog regularly.
You can also promote your small business on various platforms on the Internet much easier if you have your own website. If your social media posts include links that direct users to your website, where they can find more in-depth information, you’ll get the most benefit from social media marketing for your business. Paid social media can provide similar results.
5. Gain insight into your customers by tracking their online behavior
You can achieve customer satisfaction and earn customer loyalty by meeting and exceeding the expectations of your audience. Knowing what your clients really want and who they are is vital if you want to offer them exactly what they want.
It is easy to monitor how users interact with a website when you have one. You can find out which features of your product or service people like the most and which features they dislike the most, as well as what geographic locations, devices, and third-party websites they are most likely to visit. You can use these insights to develop a clear picture of your user personas.
Many tools are available for tracking the behavior of your site visitors, gathering this data, presenting it in a convenient form, storing it, and interpreting it. Google Analytics is by far the most popular. Track Google Analytics metrics to make your business more client-focused. Make your content marketing and marketing strategies more effective using Google Analytics.